Gearing up for the holiday shopping season, retailers focus on window displays. Visual teams work with major brands and department stores months in advance to unveil impeccable holiday window displays, like this year’s Disney and Barney’s collaboration.
But sometimes a little touch of holiday goes a long way.
This year, our VP of Creative Services, Tom Beebe, created Santa hats for in-store mannequins out of our classic Hart Schaffner Marx fabrics: Glen Plaid, Tartan, Houndstooth and Herringbone.
“In menswear everything goes back to fabrics and fit,” Beebe said, adding that with the opening of our Streets of Georgetown store, new mannequins were used that had heads (while in the past, our mannequins were headless!).
“Last season, we made fabric slippers for the mannequins’ feet, so naturally a hat would balance very nicely,” he said.
The Santa hats were designed and made in our Hart Schaffner Marx factory in Chicago by our technical designer, Jeffery Diduch. When Diduch visited our New York office in September, Beebe suggested the idea for the hats, and Diduch offered to help. Beebe was excited to have Jeffery and our other employees getting involved and working on the hats. “It just shows you that when you have quality work and quality people, product becomes lasting”.
Last holiday season, Beebe worked with a local fabric company to design and make Christmas trees out of fabrics for our stores and the lobby of our New York headquarters. Fabric trees were something Beebe had always wanted to design and use in stores from the beginning of his career, and there is no better company to make fabric trees than Hart Schaffner Marx, a company renowned for fine American tailoring and fabrics.
So pop into our store and check out these festive mannequins!
Streets of Georgetown, 1254 Wisconsin Avenue, Washington, D.C., 20007