In a few days, everyone will be dressed to the nines, holding a glass of champagne and ringing in the New Year. We will make pledges and resolutions for 2013, and become nostalgic and like to take a look back at what has occurred over the past year and what made 2012 a great one.
To celebrate the new year and the new logo of Hart Schaffner Marx we decided to take a look at the evolution of our logos from the beginning of this American brand to today. More pictures after the jump.
In 2013, we will introduce a new Hart Schaffner Marx logo that made its first introduction as part of our collaboration with Steven Alan. The design team was looking for “something vintage and archival to distinguish the logo” for the collaboration when they came across a vintage HSM logo (pictured below) in the archives, said designer Laura Burbridge. “There was such an overwhelming response to the logo we had found, we decided to have it put into our tailored clothing, as well as sportswear starting in 2013.”
In 1914, the famous Trumpeter that is used as a trademark symbol for Hart Schaffner Marx first appeared in the pages of the Saturday Evening Post. The well-known artist Edward Penfield first drew him with a lance, which evolved into the familiar trumpet.