A Visual Evolution: The Final Product

Yesterday, we wrote about the “lost art” of rigging mannequins, or fitting them in tailored clothing. It seems almost overnight (although in reality, it took excruciating hard work) that the showrooms have been transformed, displaying our Fall 2013 collection.

Here’s a preview below, but you’ll have to wait to see more of next fall’s product. Enjoy!

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A Visual Evolution: The Art of Rigging

Tom Beebe, our rigging guru, with his army of mannequins.

Tom Beebe, our rigging guru, with his army of mannequins.

“A lot of people don’t know what rigging is,” says Tom Beebe, our VP of Creative Services. “It’s a lost art.”

While others may think of a complicated process involving ropes on a boat, we at Hart Schaffner Marx think of the — equally intricate — process of dressing a bust form.

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Behind the Scenes at the Spring 2013 Photo Shoot

It is beginning to look a lot like…Spring 2013!

After all the feasting on home cooking, ringing in the New Year and cozying up near the fire, we are finally starting to look forward to the spring season — and prepare our list of must haves to get us through the spring and summer weather!

setting up organized chaos

Organized chaos. Setting up a backdrop for the shoot, left; Organizing samples to be shot as looks, right.

Rejuvenated and ready to shed some layers, everyone here at Hart Schaffner Marx got back to work to put together our Spring 2013 photo shoot. Energy was high on set, as everyone was excited to see how the images turned out. The looks we created with our beautiful new merchandise will transport you into our vision for the new season. Click through for more behind-the-scenes shots! Continue reading

American Heritage: Hart Schaffner Marx during the World Wars

Hart  Schaffner Marx twice “went to war,” converting our factories from fashion to army and navy officers’ uniform contracts. Read on to learn about the manufacturing of the uniforms and the influence of the wars on  men’s fashion.

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