Richard Avedon for Hart Schaffner Marx

We came across these amazing vintage ads by the distinguished fashion photographer Richard Avedon. They date from the late 50s to the early 60s and ran with the tagline “The Worldly New Look of Hart Schaffner & Marx.” 

richard avedon

In the 1950s and 60s, men’s suits started to become a real fashion item. JFK wore the single breasted two-button suit into “The New Frontier,” while the Beatles helped in large part to popularize skinnier ties. Elvis Presley had popularized the drain-pipe trouser in the 50s, and the slimmer fit leg would stay popular until the bell bottom trend flowered in the 70s.

richard avedon 2

Avedon was renowned for his minimalist style of portrait photography, featuring a subject staring directly into the camera before a white background. He first established himself in the fashion industry, contributing images to Vogue and Life magazines. In addition to shooting famous figures like the Beatles, Andy Warhol, Marilyn Monroe and Dwight D. Eisenhower, he was also interested in capturing the essence of the working population in America such as coal miners in their dirtied uniforms. He also photographed civil rights activists and patients in mental hospitals, among other subjects.

Much of his work can be seen in the Museum of Modern Art and the Metropolitan Museum of Art in New York City.

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