A Visual Evolution: The Final Product

Yesterday, we wrote about the “lost art” of rigging mannequins, or fitting them in tailored clothing. It seems almost overnight (although in reality, it took excruciating hard work) that the showrooms have been transformed, displaying our Fall 2013 collection.

Here’s a preview below, but you’ll have to wait to see more of next fall’s product. Enjoy!

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A Visual Evolution: The Art of Rigging

Tom Beebe, our rigging guru, with his army of mannequins.

Tom Beebe, our rigging guru, with his army of mannequins.

“A lot of people don’t know what rigging is,” says Tom Beebe, our VP of Creative Services. “It’s a lost art.”

While others may think of a complicated process involving ropes on a boat, we at Hart Schaffner Marx think of the — equally intricate — process of dressing a bust form.

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Behind the Scenes at the Spring 2013 Photo Shoot

It is beginning to look a lot like…Spring 2013!

After all the feasting on home cooking, ringing in the New Year and cozying up near the fire, we are finally starting to look forward to the spring season — and prepare our list of must haves to get us through the spring and summer weather!

setting up organized chaos

Organized chaos. Setting up a backdrop for the shoot, left; Organizing samples to be shot as looks, right.

Rejuvenated and ready to shed some layers, everyone here at Hart Schaffner Marx got back to work to put together our Spring 2013 photo shoot. Energy was high on set, as everyone was excited to see how the images turned out. The looks we created with our beautiful new merchandise will transport you into our vision for the new season. Click through for more behind-the-scenes shots! Continue reading

American Heritage: Hart Schaffner Marx during the World Wars

Hart  Schaffner Marx twice “went to war,” converting our factories from fashion to army and navy officers’ uniform contracts. Read on to learn about the manufacturing of the uniforms and the influence of the wars on  men’s fashion.

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The Evolution of the Hart Schaffner Marx Logo

In a few days, everyone will be dressed to the nines, holding a glass of champagne and ringing in the New Year. We will make pledges and resolutions for 2013, and become  nostalgic and like to take a look back at what has occurred over the past year and what made 2012 a great one.

To celebrate the new year and the new logo of Hart Schaffner Marx we decided to take a look at the evolution of our logos from the beginning of this American brand to today. More pictures after the jump.

The current sportswear label.

The current sportswear label.

The vintage label that inspired the 2013 logo.

The vintage label that inspired the new design.

The new label for tailored and sportswear in 2013.

The new label for tailored and sportswear in 2013.

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Holiday Gift Guide: Mike Cohen, President of Hickey Freeman

mike headshot

In our final installment of the Holiday Gift Guide, Mike Cohen of sister American-made brand Hickey Freeman shares two items on his wish list this year. View more gift ideas from others in the office here.

herringbone sportcoatThe Hart Schaffner Marx 125th Anniversary Herringbone Sportcoat, available for a limited time only at hartschaffnermarx.com for $414.99, has a 3/2 roll and an American style lapel. Featuring patch pockets with flaps, there’s no better tweed jacket for fall. Available at hartschaffnermarx.com.

suede panel sweaterThe Hickey Freeman Sterling Collection Slim Cardigan features suede panels on the front and fine merino wool elsewhere, with a herringbone effect on the shawl collar. It’s like buying two items for the price of one, as it can double as both a sweater and a jacket. Available at hickeyfreeman.com.

Have a great holiday and Happy New Year!

Perfect the Look: The Three Piece Suit

Three piece suits, once seen as old-fashioned, have made a comeback with slimmer silhouettes and a modern look.

Michael Salamanca, Hart Schaffner Marx Senior Marketing Manager, sports a Hart Schaffner Marx grey three piece suit.

Michael Salamanca, Hart Schaffner Marx Senior Marketing Manager, sports a Hart Schaffner Marx grey three piece suit.

“A well-tailored three piece suit gives a more refined appearance, without the image of stuffiness or dressing above the occasion,” said Michael Salamanca, Senior Marketing Manager for Hart Schaffner Marx. “It makes a powerful impression as well as suggests a strong appreciation of style.” Read more for how to master the look. Continue reading