The Evolution of the Hart Schaffner Marx Logo

In a few days, everyone will be dressed to the nines, holding a glass of champagne and ringing in the New Year. We will make pledges and resolutions for 2013, and become  nostalgic and like to take a look back at what has occurred over the past year and what made 2012 a great one.

To celebrate the new year and the new logo of Hart Schaffner Marx we decided to take a look at the evolution of our logos from the beginning of this American brand to today. More pictures after the jump.

The current sportswear label.

The current sportswear label.

The vintage label that inspired the 2013 logo.

The vintage label that inspired the new design.

The new label for tailored and sportswear in 2013.

The new label for tailored and sportswear in 2013.

In 2013, we will introduce a new Hart Schaffner Marx logo that made its first introduction as part of our collaboration with Steven Alan. The design team was looking for “something vintage and archival to distinguish the logo” for the collaboration when they came across a vintage HSM logo (pictured below) in the archives, said designer Laura Burbridge. “There was such an overwhelming response to the logo we had found, we decided to have it put into our tailored clothing, as well as sportswear starting in 2013.”

Evolution of Logo resizeIn 1914, the famous Trumpeter that is used as a trademark symbol for Hart Schaffner Marx first appeared in the pages of the Saturday Evening Post. The well-known artist Edward Penfield first drew him with a lance, which evolved into the familiar trumpet.

5 thoughts on “The Evolution of the Hart Schaffner Marx Logo

  1. Very interesting! Thanks for the insight. I collect vintage HS&M sports jackets (imported wool) and I’ve found a number of amazing pieces. Actually, I just picked up a pristine jacket from the 1967 that is just amazing, the paterns line up at the shoulders. I appreciate the background on the labels, though I don’t see an example of the labels I have from the 60’s.

    • That sounds awesome-if you’d ever want to send us pictures or post them on our Facebook wall, we would love to see them. I couldn’t find any info about labels from the 60s. If you have an example, it would be great to see.

  2. Great info! Found your site while researching a recent find that has me wondering what it may have been used for. It is an 8″ square galvanized tin box with a hinged lid, with the Trumpeter logo and “Hart Schaffner & Marx Clothes” painted in red on the lid. It would be interesting to know what it may have been used for, any thoughts would be appreciated! Thanks for the great advertising info!

    • Hi Mike,

      Thanks for the feedback. I can’t be sure what the box was meant for, but I have an idea about one possibility. It may have held fabric samples at one point. Traveling salesmen could display different fabrics for customers wishing to buy a made to measure suit. We would love to see a picture!

      Thank you,

  3. i have acquired an early 1900’s tux’s in mint condition with the Hart Schaffner & Marx logo inside the lapel. It is a three piece suit, with a button closure of the pants. I would appreciate any information on the value of this suit of clothes.

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